Define, develop, and refine a style. Whether you are a professional or an amateur, there will come a time that you will identify with a particular style of photography, and you will start to notice a common theme in your images. It took me years to figure out my style, and I was not aware I had one until a friend told me they could always recognize one of my photos.

Who are You?

Photography is an expression of who we are. It is an identity that runs marrow-deep and makes the soul feel complete. While not everyone will live and breathe art, we capture that which inspires us. It fascinates me when I ask someone why they took a photo, and the response is, “I don’t know.” But they do know, and knew the moment they pressed the shutter button. With every click of that button, we tell a compelling story.

Your style is exemplified every time you take a picture. It’s apparent in that quick snapshot of the kids, your significant other, friends, or that flower on the side of the road. You will find that your images share common traits from framing to lighting and editing. Your style is as unique as you.

Style is the heartbeat of a visual artist, and a unique signature that sets them apart in the vast realm of artistic expression. It's a reflection of their individuality, perspective, and the culmination of their creative journey. The importance of style in being a visual artist cannot be overstated. It becomes a visual language through which artists communicate their ideas, emotions, and stories to the world.

Style goes beyond the utilization and application of basic technique. It is indicative of the subject matter. Some insist that you need to find one theme you enjoy and stick with it. However, my styles, for example, are wide-ranging. I have an affinity for all things abandoned, I love working with composites, I crave the creativity I am afforded with themed portraits, and I relish in the idea of capturing a breathtaking landscape. My style continually evolves.

Having a distinctive style not only helps artists stand out but also creates a sense of consistency and recognition, building a brand, and fostering a loyal following. It allows artists to explore their chosen medium more deeply, pushing the boundaries of their creativity. Moreover, a strong style can transcend time, making an artist's work timeless and relevant.

In essence, style isn't just about aesthetics, but it is a reflection of your identity and vision. It's the foundation upon which your artistic legacy is built.

Visual Storytelling

Your style on a deeper level tells a compelling story. Visual storytelling is a dynamic and compelling art form that transcends language barriers to convey narratives and emotions through images, videos, and graphics. It merges creative aesthetics with storytelling techniques, creating a powerful means of engaging audiences. Every visual element, from composition and color choices to camera angles and lighting, is carefully orchestrated to communicate meaning and evoke a response.

In photography, the goal is to immerse viewers in a narrative world that lacks written text, and one which triggers emotions and thoughts. Visual storytelling extends beyond aesthetics - it's about crafting a narrative that resonates deeply, leaving a lasting impact and inspiration. In a world inundated with information, mastering the art of visual storytelling is an essential skill for effective communication and connection, as it has the potential to inform, entertain, and inspire, making it a vital tool for expression and engagement.

Learning to Change

Creativity and innovation come from within. Don’t be afraid to try new things. Play with camera settings, change angles, try off-camera lighting, dabble with new editing techniques, and never stop learning. We grow when we change and refuse to remain stationary. Your style is yours and yours alone. Photography is an art, and art is very subjective. Ignore criticism where it was not sought and accept constructive critiques from those whose opinions you value. The importance of defining who you are as a photographer is just as important as knowing who you are as a person.

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